Research and planning – advert: Identifying conventions and analysing existing adverts

Analysing Existing Adverts.

What is the purpose of an advert?

• Include Key Information about release dates so the audience is aware
• A form of synergy
• Promotes the artist.
• And can be used to remind that the artist/album exist.

What are the generic conventions in a music advert?

• Album title
• Artist Name
• Release Date
• Key/Important singles
• Where you can buy or stream it
• Artist image
• And the Parental advisory logo (Only included if it's scary)

Adele21

Conventions that been used.

Main Artist

The main artist is the main centre of attention in the advert. The advert is advertising the artist herself rather than the album. This is done through the close-up of the artist showing Adele with her facial expressions. All of this allow the audience to identify the artist and allows the audience to guess what maybe the theme of the album. 

Lighting and Colour 

The use of a backlighting and low key lighting allows the artist to stand out more. Additionally, the use black and white colour to allows the artist to the standout more and convey a message of a gloomy atmosphere towards the audience.

Typography. 

The font is quite simple however also stands out and the title is in capital. The text is in white about from "21" which is in a green. 

Information

The advert only has relevant information and isn't overly detailed as well. The advert only tells key information about the product to the audience which makes it more appealing.

Layout

The layout itself is quite simple with the artist and the album name towards the top with Adele next to the album title. Also, note that the Artist name and the Album name is next to each other. The layout is designed to appeal to the audience and being simple as possible helps it advertise more effectively.

Hebdiges Subcultures.

The advert itself is obviously conventional and appeals to Popular Culture rather than subcultures. However, because of the presentation of the adverts, it hints that some of the singles included may subvert conventional pop which may appeal to some subculture.

What ideas we are planning to use

• Keep the layout simple so its appealing to the audience
• Keep the information simple and minimal however ensure that the relevant information included
• Typography needs to be clear
• Needs to be conventional and appeal to the masses

Conclusion

The research we did about adverts has been beneficial to our group. It has helped us to get an understanding on how clear how the advert should be presented to the audience. We need to ensure that we ensure that audience is aware of the key information since an advert is a form of synergy. You could say the advert is a taste of the final product. As a result of this, we need to follow general convetions to ensure it entice the audience