Research and planning – advert: Advert information

Research and Planning: Advert

What information will you include in your advert?

Album Name: Tied to life – The main reason why we called because the songs we would like to include in the digipack relate to life especially with the song main song which is Angles. Therefore, we decided that we should go with “Tied to life”

Release Date: 19th June 2017 – We have chosen this date because it’s just before the summer season. And it allows the press and TV campaign to build up hype for the upcoming album. The main reason why decided to have a large gap because it gives us time to perfect the final songs.

Available to download: Like with most albums we are planning to release it on major services such as. iTunes, Spotify and Tidal. Since they are the most popular music streaming Services that have been recognised by a mass audience and popular. Additionally, we also uploading the music video on YouTube. We have decided to make the song available for not only to download and stream as well as to buy so it allows the audience to

Key singles: One of the key singles has to be Angels which is the important song out of the album. because of its the most important single out of the 9 singles. Another important music video is incensed which also appeals to the mainstream audience however also express emotions in that music video.

Explicit lyrics label: Yes, we will need to include Explicit lyrics label since some of the songs contain explicit language. And it's important to inform the audience and ages below 18 that song may not be suitable and to avoid the company being punished by the regulator.

Setting of image: For the setting of our advert we will be using locations such as city backgrounds. As well as night scenes. It is vital that we portray an image of an urban style music video. because the image can relate to members of our target audience. It is vital that image is effective to the audience additionally it fits the rest of the album information.

Costume, hair and makeup of artist: The artist is somewhat unique however that is relatable to the target audience because where he grew up. Meek needs to express his personality and his beliefs to the audiences therefore it was important to get the costume, hair and makeup of artist. Meeks costume usually consists of a hoody or shirt and jeans. Also for some of the songs he has worn more smarter clothes because of the theme.

Cinematography: After looking at various existing adverts and one of the main important things about the advert is the artist. All of the adverts we have seen use close-ups and medium shots to portray the artist clearly. This is done so it can appeal to the audience and can gurantee more sales of the album. As a result of this, i will be using medium and close-up shots of the artist for the final advert. So the advert can focus on the artist which can help sales for the final music project.

Light and Colour of the advert:  For the final advert we need to convey a message to the audience. The lighting we intend to use is backlighting and low key lighting. We also need to ensure lighting and the image itself don't conflict with each other. As well as portray a mischievous theme about the artist.

It was vital since all these factors need to be considered for the final advert.