Planning: Artist image

Artist image

Genre Ideas:

Our genre was hip hop, therefore we have decided that we were following the main conventions that are seen in hip hop. This is because the artist is quite conventional to the genre and the target audience is mainly towards a Mainstream audience. We need to ensure that the artist looks confident as well as professional as well as his body language and facial expressions throughout the music video. We want to portray a similar style to Chance however there want to be slightly changes because the artist is somewhat unconventional. If we challenge certain conventions in popular culture it may help the artist in the long run because it will be noticeable.

Morals and Values

We want our artist to be portray his ideas and morals to the audience. However since our target audience is for more of a mainstream, popular culture. It is important that the artist is able to influence the audience however its still appeal able to the mainstream audience. One of the ways we can implement this is through Mise en scene in regards to the body language and facial expressions.

Media Perception

Our artist wont be perceived as chance the rapper because we have gone for someone who is more and up and coming within the music industry. This means that he would have to be perceived as an upcoming performer who is good rather than a artist or even fully established star. Because of this he may not be noticed by at a mainstream audience at first. Additionally he will be expressing real emotions throughout the video it is important so it can appeal to an wider audience. Which will allow the public and the media to form an opinion on Meeks.

Male Character 1

Name: Emeka

Ethnicity: African

Gender Stereotype of roles: Emeka will take on the role of the main character who is a young famous, male rapper. He will be rapping throughout the song being the main artist. However, will also interact with Kayne (character 2) within his chorus and in scenes with him.

Costume: Character 1's costume will change throughout the video. He will usually be wearing casual, however, fashionable and conventional clothing for a rapper, which includes designer wear. Colour coordination will often be black, but will have different colours to compliment.

Body language and facial expression: Emeka's body language and facial expression will vary within the video as he will be engaging in dancing and casual movements while rapping. As well as this, his facial expression will mainly be enthusiastic and happy, however, may depend on the lyrics as well.

Role within the music video: Emeka's role within the music video is to lip sync/rap to our chosen song. His role is the main artist in the music video which shows he is the main attention and centre piece for our production. He will be interacting with the audience by singing towards them and will also have scenes along side Kayne (male character 2)

Male Character 2

Name: Kayne

Ethnicity: Caribbean

Gender stereotype of role: Kayne will take on the role of professional young rapper, also good friends with character 1 who is the main artist. He will be singing/rapping the chorus and will be energetic and enthusiastic throughout the music video.

Costume: He will be wearing a bomber Jacket and a trendy shirt as conventionally it is important for rappers to keep up with fashion as audiences expect them to and bomber jackets are the latest trend. He will also be changing costumes within the video into a black jumper and a tracksuit bottom while dancing, which is a conventional outfit for dancers to wear as it is cool, fashionable, and comfortable.
Body language and facial expression: His body language will be flexible and loose as he moves along with the music complimenting his enthusiastic and happy facial expression.

Role within the music video: His role within the music video is the featured artist who sings the chorus. He will be lip syncing the chorus at different locations as well as have scenes along side Emeka (male character 1)

Conclusion

Planning of our artist representation has been extremely beneficial for our group. We have made it clear from the outset of this post on how we want the artist to be portrayed. which is to express his emotions and moral. Which is important for our production and for the artist.This is because the artist needs to be relatable towards the artist. We want the artist to reflect most hip hop artists however because the song is more upbeat compared to conventional hip hop songs it needs still need to be relatable and carry the same conventions in hip hop. Without the planning of the representation of the artist we may not be able to link the artist with certain theories such as Goodwin and Dyer who promote important factors within their theories. Therefore, by planning our artist representation now we have identified characteristics.