Research and planning – advert: Creative brief

Who is Meeks?

Meeks is a British songwriter and singer grew up in an estate in east London. He started his song career in a youth club which led him to perform bars a few nights after school. After that, his reputation grew and then he has invited to London more prestigious clubs before picked up by Universal Music Group late 2016. He has performed in various clubs then arenas in the UK and Europe. He has built enough reputation that he was globally identifiable by a mass audience, especially by young people. Additionally, there was a demand by fans and by a worldwide audience for a release of his first album. 

Album Concept.

The concept of the album is Meeks will be able to release his first album to the audience because of the demand by his fans and a global audience. The audience is mostly 18-30 year old from working/students backgrounds. Most of the music are Hip Hop Genre which is popular with this age group. It also allows Meeks reinforces his ideas and beliefs and allows him to portray ideas to a wider audience. However, we have to ensure that it appeals to a wider audience as well as his fan base. The album is created not only because of a high demand for one it was done to increases his popularity with the audience additionally to increase his popularity within the music industry and boosting his star image.

Both the adverts are comparable adverts since it portrays artist feelings with the artist looking directly at the camera. Something were are planning to base our advert on. Additionally we like how the artist are using facial expression effectively towards the camera.

Why are we doing it?

For the music album to be successful to ensure this that there is synergy in regards to the advert. In order to advertise and promote the album and ensuring that consumers are aware of the existence of the new album additionally, we need it to make it well known to the audience this album is finally happening by advertising on various platforms such as. Billboards, magazines, buses and social media and making accessible to a wide audience. The advert can be also used to make meeks known to new audience and to the music industry and be sold on a more global scale, therefore, we need to ensure that the music videos can appeal an wide range of audience. This includes appealing to the current popular cultures and subcultures who may have similar beliefs and values to the artist. Overall this can help guarantee the success of the advert and the final project. To ensure this happened

Audience.

The demographic of the audience is working class background both skilled and unskilled with different ethnic backgrounds. And the target audience is males and females, however, there are certain elements that may attract males more than females and the age range is 18-30. This is because they are likely to relate to the artist or the themes in the music video.

How will we know that it worked

For the album to be a success, there have to be significant sales. To ensure that we can maximize our potential we did host a focus group to ensure that our target audience to reflect on our work and make necessary improvements and amendments to the final music video. The music video itself needs to an appeal target audience and suitable and needs to explore the audience interests and make it appealing. The advert is important to ensure that it also appeals to our target audience as this needs to attract the audience and is crucial for the success of the album. We also need to be aware what our target audience like and dislikes and their earnings and other factors. Understanding these factors can allow us to make adjustments will help to appeal to the audience.

In regards to the advert, we need to ensure that final advert includes generic conventions including a clear and a very appealing image of the artist and large clear typography as well as colour and lighting to ensure that we are trying to portray the artist in a certain light.

Launch Dates

Meeks Campaign Dates
Press Campaign: 20th may 2017
Tv Launch: 31st may 2017
Album Release: 15th June 2017

Limitations

The main issue is consistency since our group has different ideas for our three products. And need to be consistent throughout to ensure that we stay on one idea rather than three different ideas. To overcome this problem we have all to agree what we are doing and then stick to it. And stick to one common idea rather than three different ideas.