Research and planning – advert: Drafts of adverts

Research and planning – advert: Drafts of adverts

After looking at and identifying key elements that help create a successful advert. We have started to look at creating our advert for our work. It is important to have an advert as it will help promote the album and is a form of synergy. Therefore it is important that it looks appealing to the audience as well as relevant to the genre and is consistent with the digipak

Draft 1

Analyse your use of conventions using PEER.

• I have included an image of the main artist however he is not facing the camera directly is looking down. I captured this using a long shot. I wanted the artist to look mysterious and used low key lighting when I was capturing this shot. 
• We have only included key information in the advert so it doesn't confuse the audience.
• Additionally, there aren't any sub-images so it doesn't confuse the audience
• The typography that we have used are conventional to the genre.
• The advert 

Audience Feedback.

The advert looks great and the artist stands out. The font looks good and easy to read. And all the key details and company details are there, however. There is a lot of blank space, you should include where I can download the music from and you need to edit the artist more because I can see some white spots.

Draft 2

Analyse your use of conventions using PEER.

After receiving feedback we have made several changes to improve the advert. We have tried to keep the advert consistent. we also additional key information since the advert was quite vague. The colours and the background sends a clear message to the audience about the context and the theme of the album. 

Audience Feedback.

Looks much better than the previous version. You have kept the colours consistent throughout and the current revision looks more effective.And could entice the audience. 

Conclusion.

The drafting process has allowed us to create an advert that is deemed acceptable to the audience and receiving feedback which allowed us to improve on the original design. It is important that we receive feedback from our target audience and why it's important for the industry to get feedback since its important that we are able to effectively target audience. We have included key details about the product that would help inform the audience as well as keeping the information simple and minimal.