Evaluation: Question 1) In what ways does your media product use, develop or challenge forms and conventions of real media products?

Evaluation: Question 2) How effective is the combination of your main product and ancillary texts?

https://prezi.com/view/FMyLeejVUeUHLQR9AD4p/ <-View Evaluation Task

Planning: Outline of narrative

Outline of Narrative

What was the task? Why do we do it

As a group, we analysed the lyrics and identified the narrative and how it develops according to each line and beat. Additionally, we applied theories and ideas that we have previously learnt which allowed us to form an idea and a plan on the structure of the music video.

Evidence of annotated lyrics

Themes

• Happiness
• Youth
• Women
• Culture

Apply ideas to the theory.

Video Narration: 

From analysing the lyrics of the song we have identified that the main theme is around angels and culture as well as the music the music industry. Additionally, we discovered the song doesn't have a narrative rather the artist expressing his ideas or morals to his target audience. We on a plan to portray this in our own unique and distinctive way.

The opening video will be a medium shot of the artist. We may have an establishing shot of Stratford or ponders end London. Setting the scene of the music video. at "I got my city doing front flips" This is when the artist will start lip syncing to the song.

Conclusion

Overall, working on this post has been highly beneficial for my group. Because it allowed us to discuss the narrative structure and the final narrative for the music video. We also discussed ideas about the songs and how we were going to shoot different scenes. By planning the narrative according to lyrics. It has allowed us to increase our knowledge of the regarding the stages and the plot which will help us later on with the final product. As a result of this were are now confident in planning the music video as a group and to ensure that we know what are we doing. Additionally, without the planning, we wouldn't able to come up with a structure of the music video and we wouldn't know we are doing. We are also now aware what locations and additional content that we need to include in the music video.

Planning: Final idea

Final Idea

After discussing our initials ideas and after some planning, we decided that none of the initial ideas didn't appeal to us. Then we discussed additional songs which we came to the conclusion that there were two songs we could pick and which we could agree on. Chance the rapper, Summer and Chance the rapper friends. However, we finally decided that the best music video we should do was Chance – Angels. And we chose the former because it could appeal to a young target audience. Moreover, we had more ideas that we could do with the song when filming and editing compared to our initial ideas. The Genre of the song is hip-hop which is quite popular with young people. The target audience of the music video would be 16 - 28 since this age group is the most likely to enjoy the music video. The artist has worked with mainstream artists before and most of his music area aimed at a mainstream audience.

Video content and structure.

We decided the that we should follow the conventions of the hip hop genre. The music video itself will be performances and narrative based music video. Therefore we will be creating the music video based on the lyrics and the music. We will have the artist performing throughout the music video hoping that the audience can engage with the artist. Because we felt star image was important to an audience a concept style music video wouldn't work additionally it would confuse the audience more. Since the narrative is quite vague we won't have a clear structure compared to other narrative music videos. Most music videos would have an equilibrium, disequlibirum and then ends a new equilibrium. Instead for our music video the theme of the music video is quite bright and angels. Therefore we would

Star Image and Mise en Scene:

The main artist needs to be portrayed as a young male between the age of 18-24 and needs to be unique however conventional to the genre. Additionally he needs to be relatable to the target audience which is between 18-24 which is mainly young males and female with various different ethnic backgrounds and working class. Our artist should follow hegemony and look like a perfect role model however the artist shouldn't be perfect. He should be relatable and promote his ideoliges and his moral star image.

The mise en scene will include:

Lighting - High Key lighting to reflect brightness with the song as well colours that can be used to contrast the brightness of the song. Light colours such as white and yellow to set the atmosphere of the song.

Costume hair and Makeup - Since we planning have two characters in the music video they will look different.

• The artists will wear clothes that teenagers/young adults would usually wear. Which would consist of a T-Shirt and a Jumper as well as jogging bottoms or jeans. He needs to reflect an average teenager. Doing this allows the artist to be more relatable to the audience.

• Were also planning to have additional characters who are fans of the main artist who are also teenagers and will be wearing similar costumes to the artist.

Facial expression and Body language

• The artist facial expressions will be cheerful and happy. Because of the nature of the song. This will be supported by there body language which express an cheerful and excited attitude.

Setting 

1. Startford Westfield - Were the artist will be singing and performing as well most of the lyp syncing will be taking place
2. Ponders End - Were the artist will be performing and additional scenes for the lyp syncing.
3. Dance Room - For some of the narrative scenes
4. Meeting Room - For some of the narrative scenes

Iconography
Phones - For certain scenes in which the lyrics match the video.

Hip-Hop genre: The male artists will wear clothing which young teenagers/young adults would wear on the streets. The themes are usually around women, something happening there lives, politics or culture in general. For our music video it will be culture however we will be staying conventional to the costume hair and makeup and setting.

Theory:

Goodwins theory

The relationship between lyrics and visuals: There will be various instances of this occurring in the music video. One of them will be "Apples for free" During this scene, we will have a couple of actors stick up there iPhones towards the Camera. Additionally, there are several occasions in which the lyrics mention his fans and this will be shown as visuals of the main artist meeting up with the fans.

Notion of looking: There won't be Notion of looking in the music video.

Star image motif: During the scenes, there will be close-up with the artist as he performs and during sections with the narrative.

Performance, narrative or concept?:  The Music video will be narrative and performance based.

Discuss your final choices in relation to your audience feedback?

After we have received feedback from our target audience about final idea relating to the hip hop genre. It allowed us to finalise our decisions and make changes and developing new ideas for our narrative. We wanted to follow conventions also being unique to the scene. One of our main feedback received by the audience was that the music video should relate to the artist. And a majority of our target audience agreed with this additionally they are other factors that we need to consider when we got our feedback. Overall the audience feedback allowed us to improve and finalise our decisions and allowed us to have an insight on what our target audience want to see and what appeals to them.

Why and how is this music video conventional to mainstream music video making?

The music video will be conventional to mainstream music videos. This includes the main artist evident throughout the music video, lip syncing, a narrative, special effects, editing to match the beat and the lyrics and glamour. These are conventional music video techniques which will be able to enhance the quality of my music video. Moreover, it is important to that we are targeting our audience who expect mainstream conventions in conventional music videos. If we did something more niche it may be less apealing to the audience which may jarpodise the music video sucess. Addtionally if the artist isnt evident in the music video the audience may ot be able to relate the music video. We need to ensure the final music vdieo apeeals and can be enjoyed by a mass audience. 

How is this music video conventional to your chosen genre?

The music video is conventional that we have picked is conventional to the genre because the theme, the link between the lyrics and visuals, rapping, The words are spoken with the rhythm and in the text with rhymes.The song is upbeat with subtle undertones of darkness and is about life and about the artist life and "angels" which are around girls. Most Hip Hop songs are narrative based which is our music video is based on. Therefore various conventions will be appearing in the music video.

Existing videos that have influenced our decision

When deciding our final idea, we deiced to watch other music videos to compare our ideas to other music videos and we had found certain videos that have influenced our decision this includes the following videos:

Alabama Shakes - Sound and Colour - The video is a narrative based song. The music video is quite conventional to the hip hop genre because of the use of the narrative throughout the music video. The narrative is centred around a male character waking up in what appears to be a space pod. The song is in most ways linked to the lyrics, allowing for the use of a narrative and concept based platform.

Asap Mob - Yamborghini High - The music video is also narrative based however is in certain areas there are unconventional themes that occur in the music video with subtle dark undertones throughout.

How does your music video represent your artist

My music video will represent the artist as the original artist of the actual song. However, we will be changing certain aspects of the song to meet our own criteria and our own style of performing. We want our artist to follow most conventions that are seen in the hip hop genre. However we also we want to be unconventional in some areas and the artist should promote his own ideologies. And shouldn't be perceived as similar to other artists rather we would prefer the artist to be unique. This should be done through is body language and facial expressions. Overall our music video will portray our artist as an upcoming artist as cheerful and upbeat with certain undertones. His portryal will be benfical for him becaause he will be popular amongst his target audience and may suceed and gain more fame after the video. 

Planning: Shot-list

Shot List

We created a shot list, which identifies the different shots. This also includes the camera shots, movement and angles that we are planning to use in our music video. This was beneficial for our group because we could chose a mixture of different shots, angles and size rather than repeating the shame shots. Therefore during filming will be using the shot list to ensure that we capture the scenes correctly.

Below is the shot list.

Conclusion

The shot list will allow our group to look at and identify various different movements and shots as well angles. Its an imperative that we capture all of these shots for our music video to be effective and successful and makes it easier capture important shots for the music video. Additionally it will help the camreaman to know what shot/angle and movement is nesccarry for each scene. Additionally it will help the editor to understand what shot is needed and what types of movements and angles that we have used to help during the editing process.

Research and planning – advert: Drafts of adverts

Research and planning – advert: Drafts of adverts

After looking at and identifying key elements that help create a successful advert. We have started to look at creating our advert for our work. It is important to have an advert as it will help promote the album and is a form of synergy. Therefore it is important that it looks appealing to the audience as well as relevant to the genre and is consistent with the digipak

Draft 1

Analyse your use of conventions using PEER.

• I have included an image of the main artist however he is not facing the camera directly is looking down. I captured this using a long shot. I wanted the artist to look mysterious and used low key lighting when I was capturing this shot. 
• We have only included key information in the advert so it doesn't confuse the audience.
• Additionally, there aren't any sub-images so it doesn't confuse the audience
• The typography that we have used are conventional to the genre.
• The advert 

Audience Feedback.

The advert looks great and the artist stands out. The font looks good and easy to read. And all the key details and company details are there, however. There is a lot of blank space, you should include where I can download the music from and you need to edit the artist more because I can see some white spots.

Draft 2

Analyse your use of conventions using PEER.

After receiving feedback we have made several changes to improve the advert. We have tried to keep the advert consistent. we also additional key information since the advert was quite vague. The colours and the background sends a clear message to the audience about the context and the theme of the album. 

Audience Feedback.

Looks much better than the previous version. You have kept the colours consistent throughout and the current revision looks more effective.And could entice the audience. 

Conclusion.

The drafting process has allowed us to create an advert that is deemed acceptable to the audience and receiving feedback which allowed us to improve on the original design. It is important that we receive feedback from our target audience and why it's important for the industry to get feedback since its important that we are able to effectively target audience. We have included key details about the product that would help inform the audience as well as keeping the information simple and minimal.

Evaluation: Question 3) What have you learnt from your audience feedback?

Evaluation Question 3 -  What have you learnt from your audience feedback?

What have you learned from your audience feedback?

One of the key important things that we learned was that it was vital to identify our demographic/target audience. The main reason why is the key elements that audience such as Mise en scene, artist, characters, themes, and settings depend or related to our target audience and can change because of our target audience. To ensure our music video appealed to our target audience we had to ensure that we had found out what they like or disliked and from that, we have been able to make appropriate decisions regarding our music video. The key areas that we have identified were the following. 

• Genre: The Genre of the song was Hip, Hop and we chose Angels by Chance the rapper.
• Gender: The music video was more appealing to males rather than a music video with certain areas within the music video targeting both males and females because of how the narrative changes half-way through the music video.
• Age: The age range that the music video was targeted was between 18-30years old.
• Ethnicity: The music video was designed to be targeted all ethnic groups which were reflected by the variety of characters that we have chosen. Which should appeal to a larger and wider audience.
• Occupation: The target audience in regards to occupation is normal and working class audience and students which are E1-C2 Occupation. Because the music video narrative relates to some of the feelings or view held by people in those categories.
•  Hobbies and interests: This isn’t applicable because the music video itself wasn’t niche or aimed at any particular group. However, the music video draws upon various themes which may interest particular interests within music and within a certain genre. However, for this category, we can say that we aimed for everyone.

Questionnaire and Graphics

During the planning stage of the media project. The group and I carried out a questionnaire in order to receive feedback about our ideas for the music video. At the time we were interested in what our target audience thought about the music video and what ideas would they have. From the questionnaire, we have identified important things such as what was popular according to our target audience and what is needed in music videos. The questionnaire allowed me to make clear decisions about my narrative, characters, mise en scene and which helped in the production stages of the music video. 

Below is the questionnaire. 

Some of the important questions were

How did this help you make decisions

The questionnaire helped us making decisions because of the question and the feedback that we have received that allowed us to identify our target audience expectations from a music video. We based our decisions on key factors. For example “” The questionnaire was vital for our media project because in order to make a music video we had to understand that was important key factors that had to be included. And without the questionnaire, we would have less valuable feedback. Overall the questionnaire helped us to understand the convections and the expectations of our target audience.

What is the importance of receiving critical feedback once the production has been made?

It was important to receive feedback about our final production. Additionally, it has to your target audience who should see the production rather than a large range of different audiences. Because of you're more likely to receive precise feedback on coursework. Additionally, once we have received feedback we can then make amendments if we have to. The fore it was important that we held a focus group which included our target audience allowing us to provide feedback on our media work. Doing this allowed us to work more effectively and make amendments to the music videos in certain areas and most importantly maximising the music video success and was able to meet the expectations of our target audience. 

Focus Group pictures and feedback comments on Sound cloud

What did you learn from this audience feedback in terms of whether you created a conventional and successful music video?

The audience feedback was overall positive. Additionally, it was conventional and we have received constructive feedback which allowed us to improve the work. Criticism has been varied and highlighted some very important things we should have done to improve the music video. This includes???. Overall a majority of the final project and how the artist was portrayed in the music video.

What did you learn from this audience feedback in terms of whether you created a conventional and successful music video?

Over this project, we have learned that our majority of the audience and our target audience like the music video. Giving me various feedback which is both positive and negative response. The music video was widely viewed as conventional however in some areas. From the response received we have been able to make amendments to my video so it helps improve the final video. Additionally, the criticism could be useful later on if I was to make any more music videos.

Conclusion

Overall I used various media platforms to promote the music video. This includes Facebook and Instagram. Which are accessible to almost everyone and allowed us to receive feedback on our media. Additionally, we have aimed at a target audience. We have received a mixture of positive and negative feedback which has allowed us to make amendments to the final music video. They was various examples such as lip-syncing was on point in some clips, There werent really enough editing techniques used and some shots should of been re-done and suggestions on what could be improved. As the editor the feedback is important to me because it can allow me to further improve my work later on. And make adjustmeants to the final music video.

Final product: Magazine advert

Planning: Artist image

Artist image

Genre Ideas:

Our genre was hip hop, therefore we have decided that we were following the main conventions that are seen in hip hop. This is because the artist is quite conventional to the genre and the target audience is mainly towards a Mainstream audience. We need to ensure that the artist looks confident as well as professional as well as his body language and facial expressions throughout the music video. We want to portray a similar style to Chance however there want to be slightly changes because the artist is somewhat unconventional. If we challenge certain conventions in popular culture it may help the artist in the long run because it will be noticeable.

Morals and Values

We want our artist to be portray his ideas and morals to the audience. However since our target audience is for more of a mainstream, popular culture. It is important that the artist is able to influence the audience however its still appeal able to the mainstream audience. One of the ways we can implement this is through Mise en scene in regards to the body language and facial expressions.

Media Perception

Our artist wont be perceived as chance the rapper because we have gone for someone who is more and up and coming within the music industry. This means that he would have to be perceived as an upcoming performer who is good rather than a artist or even fully established star. Because of this he may not be noticed by at a mainstream audience at first. Additionally he will be expressing real emotions throughout the video it is important so it can appeal to an wider audience. Which will allow the public and the media to form an opinion on Meeks.

Male Character 1

Name: Emeka

Ethnicity: African

Gender Stereotype of roles: Emeka will take on the role of the main character who is a young famous, male rapper. He will be rapping throughout the song being the main artist. However, will also interact with Kayne (character 2) within his chorus and in scenes with him.

Costume: Character 1's costume will change throughout the video. He will usually be wearing casual, however, fashionable and conventional clothing for a rapper, which includes designer wear. Colour coordination will often be black, but will have different colours to compliment.

Body language and facial expression: Emeka's body language and facial expression will vary within the video as he will be engaging in dancing and casual movements while rapping. As well as this, his facial expression will mainly be enthusiastic and happy, however, may depend on the lyrics as well.

Role within the music video: Emeka's role within the music video is to lip sync/rap to our chosen song. His role is the main artist in the music video which shows he is the main attention and centre piece for our production. He will be interacting with the audience by singing towards them and will also have scenes along side Kayne (male character 2)

Male Character 2

Name: Kayne

Ethnicity: Caribbean

Gender stereotype of role: Kayne will take on the role of professional young rapper, also good friends with character 1 who is the main artist. He will be singing/rapping the chorus and will be energetic and enthusiastic throughout the music video.

Costume: He will be wearing a bomber Jacket and a trendy shirt as conventionally it is important for rappers to keep up with fashion as audiences expect them to and bomber jackets are the latest trend. He will also be changing costumes within the video into a black jumper and a tracksuit bottom while dancing, which is a conventional outfit for dancers to wear as it is cool, fashionable, and comfortable.
Body language and facial expression: His body language will be flexible and loose as he moves along with the music complimenting his enthusiastic and happy facial expression.

Role within the music video: His role within the music video is the featured artist who sings the chorus. He will be lip syncing the chorus at different locations as well as have scenes along side Emeka (male character 1)

Conclusion

Planning of our artist representation has been extremely beneficial for our group. We have made it clear from the outset of this post on how we want the artist to be portrayed. which is to express his emotions and moral. Which is important for our production and for the artist.This is because the artist needs to be relatable towards the artist. We want the artist to reflect most hip hop artists however because the song is more upbeat compared to conventional hip hop songs it needs still need to be relatable and carry the same conventions in hip hop. Without the planning of the representation of the artist we may not be able to link the artist with certain theories such as Goodwin and Dyer who promote important factors within their theories. Therefore, by planning our artist representation now we have identified characteristics.

Evaluation: Question 4) How did you use new media technologies in the construction and research, planning and evaluation stages?

Evaluation part 4 from ElliotKink

Final product: Digipak

Front

Rear 

CD Disk And Interior of the CD case

Additional Notes

"One or more textures on this 3D model have been created with photographs from Textures.com. These photographs may not be redistributed by default; please visit www.textures.com for more information."

Research and planning – Digipak: Drafts of digipak

Research and planning – Digipak: Drafts of digipak 

After looking at key features and details that need to be included with the music video and digipak such as Artist name, track list and any other conventions that needed to be added. We then need to create the draft for our digipak and then making suitable changes once we have received feedback so it can meet our target audience expectations. We need to ensure that digipak is presented correctly towards our target audience to ensure that the album is a success. 

Draft 1

Album Cover

Rear Cover

Sub Image on the left side
And CD Cover is on the Right Side

Analyse your use of conventions using PEER

• I have included an image of the main artist on the cover. On the CD Cover and the Sub Image the artist is looking towards the camera and on the front cover, the shot I use was a medium-close up rather than a medium shot which I used for other the shots. This is a conventional use of cinematography.
• The title of the Album is "Tied to life" which is based on songs throughout the artist life. This is used to provoke a reaction and emotional response from the audience.
• We have tried to keep the layout consistent as possible. 
• The information that we have included is conventional to most digipak e.g album name, album title etc and we have kept the information simple as possible because it should reflect the target audience and their social class.
• The sub image I have included is used to promote the artist throughout the digipak to promote the image of the artist himself.

Audience Feedback: Louise .g

What I like about it?

I really like the front cover looks really neat, especially with the artist crouching, Most of the things I expect to be in a cd pack (digipak) seem to be there. And looks consistent throughout.

What didn't I like about it

The sub image and CD Cover feel off compared to the other images you used. 

Fonts need to be changed I feel like the fonts that you have used look recognisable. And you need to add the parental advisory logo.

Draft 2

Cover

CD - Cover

Analyse your use of conventions using PEER

• I have included an image of the main artist on the cover. On the CD Cover and the Sub Image the artist is looking towards the camera and on the front cover, the shot I use was a medium-close up rather than a medium shot which I used for other the shots. This is a conventional use of cinematography.
• The title of the Album is "Tied to life" which is based on songs throughout the artist life. This is used to provoke a reaction and emotional response from the audience.
• We have tried to keep the layout consistent as possible. 
• The information that we have included is conventional to most digipak e.g album name, album title etc and we have kept the information simple as possible because it should reflect the target audience and their social class.
• The sub image I have included is used to promote the artist throughout the digipak to promote the image of the artist himself.

Audience Feedback: Ahmet T

What I like about it?

What didn't I like about it

Conclusion

Creating the drafts for the digipak allowed us to get feedback which helped us creating the final version of the Digipak. The main changes we did with the digipak was with the sub-images and the CD Cover with minor changes with the Front Cover. The main changes were with the typography since the current ones look kinda horrible. Additionally, we made changes add a few effects to the cd cover made it look darker and sinister at the same time more relevant to the album topic.Without going through a process of getting feedback and drafting our digipak would look less effective and would make less of an impact. 

Research and planning – advert: Identifying conventions and analysing existing adverts

Analysing Existing Adverts.

What is the purpose of an advert?

• Include Key Information about release dates so the audience is aware
• A form of synergy
• Promotes the artist.
• And can be used to remind that the artist/album exist.

What are the generic conventions in a music advert?

• Album title
• Artist Name
• Release Date
• Key/Important singles
• Where you can buy or stream it
• Artist image
• And the Parental advisory logo (Only included if it's scary)

Adele21

Conventions that been used.

Main Artist

The main artist is the main centre of attention in the advert. The advert is advertising the artist herself rather than the album. This is done through the close-up of the artist showing Adele with her facial expressions. All of this allow the audience to identify the artist and allows the audience to guess what maybe the theme of the album. 

Lighting and Colour 

The use of a backlighting and low key lighting allows the artist to stand out more. Additionally, the use black and white colour to allows the artist to the standout more and convey a message of a gloomy atmosphere towards the audience.

Typography. 

The font is quite simple however also stands out and the title is in capital. The text is in white about from "21" which is in a green. 

Information

The advert only has relevant information and isn't overly detailed as well. The advert only tells key information about the product to the audience which makes it more appealing.

Layout

The layout itself is quite simple with the artist and the album name towards the top with Adele next to the album title. Also, note that the Artist name and the Album name is next to each other. The layout is designed to appeal to the audience and being simple as possible helps it advertise more effectively.

Hebdiges Subcultures.

The advert itself is obviously conventional and appeals to Popular Culture rather than subcultures. However, because of the presentation of the adverts, it hints that some of the singles included may subvert conventional pop which may appeal to some subculture.

What ideas we are planning to use

• Keep the layout simple so its appealing to the audience
• Keep the information simple and minimal however ensure that the relevant information included
• Typography needs to be clear
• Needs to be conventional and appeal to the masses

Conclusion

The research we did about adverts has been beneficial to our group. It has helped us to get an understanding on how clear how the advert should be presented to the audience. We need to ensure that we ensure that audience is aware of the key information since an advert is a form of synergy. You could say the advert is a taste of the final product. As a result of this, we need to follow general convetions to ensure it entice the audience

Final product: Music video

Research and planning – Digipak: Identifying conventions and analysing existing digipaks

Identifying conventions and analyzing existing digipaks

Purpose

• A way of marketing the album to sell or promote the album.
• A way that the consumer can keep a hold of, can be a collector's item
• Attract a target audience
• It allows the audience to buy into an artist ideas or lifestyle.
• Something to symbolize the artist.
• A form of synergy which is advertising and promotion.
• Creates a relationship between the audience and the artist.

What are the generic conventions

The main generic conventions that are seen in a digipak.

• Artist image
• Track List
• Album title
• Company details
• Record label
• Critical sticker
• Parental advisory label

Analyze two examples that are similar to your genre/artist

Ideas we are planning to use

• Keep the layout simple - This is because if the layout was complicated, the album will look unappealing from the audience perspective.
• Include key information which is important to the audience such as the album title, artist name etc
• The artist should be the center of attention.
•  Have the album image relevant to the title name

Conclusion

Researching about digipak convention was beneficial for our understanding digipaks. It helped us some of the reasoning why albums are successful and what most albums would have in common. Additionally, it also shows how conventions are used effectively to try and attract their target audience. It important that we use the correct conventions otherwise we run the risk of not selling our product to the audience which could lead to a loss. Therefore to ensure that we are successful we should look at making drafts of our album art and ensure that meet expectation of the target audience. And that we only include key information with the album. Additionally, we ensure that the title of the album links to the image of the album.

Research and planning – advert: Creative brief

Who is Meeks?

Meeks is a British songwriter and singer grew up in an estate in east London. He started his song career in a youth club which led him to perform bars a few nights after school. After that, his reputation grew and then he has invited to London more prestigious clubs before picked up by Universal Music Group late 2016. He has performed in various clubs then arenas in the UK and Europe. He has built enough reputation that he was globally identifiable by a mass audience, especially by young people. Additionally, there was a demand by fans and by a worldwide audience for a release of his first album. 

Album Concept.

The concept of the album is Meeks will be able to release his first album to the audience because of the demand by his fans and a global audience. The audience is mostly 18-30 year old from working/students backgrounds. Most of the music are Hip Hop Genre which is popular with this age group. It also allows Meeks reinforces his ideas and beliefs and allows him to portray ideas to a wider audience. However, we have to ensure that it appeals to a wider audience as well as his fan base. The album is created not only because of a high demand for one it was done to increases his popularity with the audience additionally to increase his popularity within the music industry and boosting his star image.

Both the adverts are comparable adverts since it portrays artist feelings with the artist looking directly at the camera. Something were are planning to base our advert on. Additionally we like how the artist are using facial expression effectively towards the camera.

Why are we doing it?

For the music album to be successful to ensure this that there is synergy in regards to the advert. In order to advertise and promote the album and ensuring that consumers are aware of the existence of the new album additionally, we need it to make it well known to the audience this album is finally happening by advertising on various platforms such as. Billboards, magazines, buses and social media and making accessible to a wide audience. The advert can be also used to make meeks known to new audience and to the music industry and be sold on a more global scale, therefore, we need to ensure that the music videos can appeal an wide range of audience. This includes appealing to the current popular cultures and subcultures who may have similar beliefs and values to the artist. Overall this can help guarantee the success of the advert and the final project. To ensure this happened

Audience.

The demographic of the audience is working class background both skilled and unskilled with different ethnic backgrounds. And the target audience is males and females, however, there are certain elements that may attract males more than females and the age range is 18-30. This is because they are likely to relate to the artist or the themes in the music video.

How will we know that it worked

For the album to be a success, there have to be significant sales. To ensure that we can maximize our potential we did host a focus group to ensure that our target audience to reflect on our work and make necessary improvements and amendments to the final music video. The music video itself needs to an appeal target audience and suitable and needs to explore the audience interests and make it appealing. The advert is important to ensure that it also appeals to our target audience as this needs to attract the audience and is crucial for the success of the album. We also need to be aware what our target audience like and dislikes and their earnings and other factors. Understanding these factors can allow us to make adjustments will help to appeal to the audience.

In regards to the advert, we need to ensure that final advert includes generic conventions including a clear and a very appealing image of the artist and large clear typography as well as colour and lighting to ensure that we are trying to portray the artist in a certain light.

Launch Dates

Meeks Campaign Dates
Press Campaign: 20th may 2017
Tv Launch: 31st may 2017
Album Release: 15th June 2017

Limitations

The main issue is consistency since our group has different ideas for our three products. And need to be consistent throughout to ensure that we stay on one idea rather than three different ideas. To overcome this problem we have all to agree what we are doing and then stick to it. And stick to one common idea rather than three different ideas.

Research and planning – Digipak: Digipak information

Research and Planning: Digipak information

Artist Name

When we are deciding the artist name we decided that name we should go for Meeks. Because this was the nickname for the main artist and we thought it was memorable because it short and also catchy. And it establish an relatable nickname for the artist. 

Album Name

For the final album name, we decided to go with Tied to life. The main reason why is because the theme of the songs was life and urban. additionally, our target audience may react which may bring some intrigue and is also relatable to some members of the audience. The target audience for this album are 18-30 years old.

Track List

The track list includes nine songs which portray or draw upon the main theme which life and urban style of living, This includes love, relationships and living. The genres that are included are hip-hop or R&B which appeal to a target audience which is (18-30 years old) who are likely to relate to the themes. Because they may have or experienced some of the themes in the songs. 

The final track list includes the following:

1. Angels
2. Incensed
3. Scared to be normal.
4. Broadsided
5. Scared
6. Endured to be
7. GMG
8. N9
9. Hell and Back

The following track names promote the same theme which is an urban. Some of the track names may have certain twists or outrightly portray the theme. Certain track names may be recognisable to some people and the reason why is that we want to make an impact the audience by making some track title recognisable.

Music institution.

As a group, the music institution we chose was Universal music group. The main reason why we vemo. Which considered important so that we can attract a larger audience especially to young people via social media sites like youtube and facebook. Additionally, we have chosen hip hop because it was something that was popular with our target audience and the music institution was particularly good at promoting. All of this guarantee that we can achieve long-term and finical success. And producing high-quality music videos.

chose that they were world largest music intuitions and have signed various successful artists such as. Additionally, they have been working with partners in promoting music to wider audiences by working with other services such as

Production Company

The Production company is called SKA Productions.

Explicit lyrics label

We decided to add an explicit label to our album cover. This is due to the explicit language that is used in the music videos and the music. Which is inappropriate for young audiences. The labels warn that audience that the content won’t be suitable for all audience. Our target audience is for young adults and isn’t really recommended for under 18-year-olds

Research and planning – Digipak: Creative brief

Research and planning – Digipak: Creative brief

SKA -Productions

100 North Road

N9 3XY

Elliot.kinkead@oasishadley.org

Date 03/14/2017

Album Title/artist: Tied to life by Meeks

Project Manager: Emeka Dathamorre, Elliot Kinkead, And Guluestan

Release Date: 15th June 2017

Product Overview

Meeks is a British songwriter and singer grew up in an estate in east London. He started his song career in a youth club which led him to perform bars a few nights after school. After that, his reputation grew and then he has invited to London more prestigious clubs before picked up by Universal Music Group late 2016. He has performed in various clubs then arenas in the UK and Europe. He has built enough reputation that he was globally identifiable by a mass audience, especially by young people. Additionally, there was a demand by fans and by a worldwide audience for a release of his first album. 

Album Concept

What is the concept

The concept of the album is Meeks will be able to release his first album to the audience because of the demand by his fans and a global audience. The audience is mostly 18-30 year old from working/students backgrounds. Most of the music are Hip Hop Genre which is popular with this age group. It also allows Meeks reinforces his ideas and beliefs and allows him to portray ideas to a wider audience. However, we have to ensure that it appeals to a wider audience as well as his fan base. The album is created not only because of a high demand for one it was done to increases his popularity with the audience additionally to increase his popularity within the music industry and boosting his star image.

Why are we doing it?

For the music album to be successful to ensure this that the design can appeal to our target audience. We need to ensure that album is visually appealing therefore the design of the digipak is important for the success of the album.  We need to use pictures, colours, typography in the album effectively since it establish the artist ideals and values to the audience as well as the theme.

Comparable products.

We believe that our the album that are comparable to James Bay Chaos and the Calm, Shawn Mendes, Illuminate and Van Velzen Call it luck. The reason why is because of its simplicity and portrayal of artists in the album covers. And we will be looking at these as an guide for our album. 

What is the reaction we want

The demographic of the audience is working class background both skilled and unskilled with different ethnic backgrounds. And the target audience is males and females, however, there are certain elements that may attract males more than females and the age range is 18-30. This is because they are likely to relate to the artist or the themes in the music video. We want the audience to listen to Meeks and were hoping for a positive reaction to meeks songs. And is able to build on the relationship he has currently with fans and the audience.

How will we know it worked? 

For the album to be a success, there have to be significant sales. To ensure that we can maximize our potential we did host a focus group to ensure that our target audience to reflect on our work and make necessary improvements and amendments to the final music video. The music video itself needs to an appeal target audience and suitable and needs to explore the audience interests and make it appealing. The album must be visually appealing and meet expectations of the audience. 

Launch Dates

Meeks Campaign Dates

Press Campaign: 20th may 2017

Tv Launch: 31st may 2017

Album Release: 15th June 2017

Limitations

The main issue is consistency since our group has different ideas for our three products. And need to be consistent throughout to ensure that we stay on one idea rather than three different ideas. To overcome this problem we have all to agree what we are doing and then stick to it. And stick to one common idea rather than three different ideas.

Research and planning – advert: Advert information

Research and Planning: Advert

What information will you include in your advert?

Album Name: Tied to life – The main reason why we called because the songs we would like to include in the digipack relate to life especially with the song main song which is Angles. Therefore, we decided that we should go with “Tied to life”

Release Date: 19th June 2017 – We have chosen this date because it’s just before the summer season. And it allows the press and TV campaign to build up hype for the upcoming album. The main reason why decided to have a large gap because it gives us time to perfect the final songs.

Available to download: Like with most albums we are planning to release it on major services such as. iTunes, Spotify and Tidal. Since they are the most popular music streaming Services that have been recognised by a mass audience and popular. Additionally, we also uploading the music video on YouTube. We have decided to make the song available for not only to download and stream as well as to buy so it allows the audience to

Key singles: One of the key singles has to be Angels which is the important song out of the album. because of its the most important single out of the 9 singles. Another important music video is incensed which also appeals to the mainstream audience however also express emotions in that music video.

Explicit lyrics label: Yes, we will need to include Explicit lyrics label since some of the songs contain explicit language. And it's important to inform the audience and ages below 18 that song may not be suitable and to avoid the company being punished by the regulator.

Setting of image: For the setting of our advert we will be using locations such as city backgrounds. As well as night scenes. It is vital that we portray an image of an urban style music video. because the image can relate to members of our target audience. It is vital that image is effective to the audience additionally it fits the rest of the album information.

Costume, hair and makeup of artist: The artist is somewhat unique however that is relatable to the target audience because where he grew up. Meek needs to express his personality and his beliefs to the audiences therefore it was important to get the costume, hair and makeup of artist. Meeks costume usually consists of a hoody or shirt and jeans. Also for some of the songs he has worn more smarter clothes because of the theme.

Cinematography: After looking at various existing adverts and one of the main important things about the advert is the artist. All of the adverts we have seen use close-ups and medium shots to portray the artist clearly. This is done so it can appeal to the audience and can gurantee more sales of the album. As a result of this, i will be using medium and close-up shots of the artist for the final advert. So the advert can focus on the artist which can help sales for the final music project.

Light and Colour of the advert:  For the final advert we need to convey a message to the audience. The lighting we intend to use is backlighting and low key lighting. We also need to ensure lighting and the image itself don't conflict with each other. As well as portray a mischievous theme about the artist.

It was vital since all these factors need to be considered for the final advert.