The audience.
To ensure any music video is a success, it is important to know about the audience since it gives an insight into the expectations with music videos. In addition, who is likely to watch the music video so we can meet the expectations of the audience. It is important to ensure that the music videos can meet the needs of the audience and we need to do adequate research. This can range from looking at various music videos in that same genre or by questionnaires, so suitable data can be collected about the audience. As a result of doing this research and collating the data that we have gathered and some planning, we then decided on the music video genre of our choice and we also found out the expectations of that target audience.
Age, Gender and Ethnicity.
After doing our research about our target audience and the genre, we would likely to do we then need to find out who is likely to watch the music video. We did by evaluating the questionnaire and we found out the following things about our target audience.
- Hip Hop is suitable for males and females
- The genre is popular with teenagers and young adults between the ages 18 -32
- In addition, the ethnicity of the audience can appeal to all.
Income Bracket/Status
According to the research did we also found about the income bracket and the status of our target audience, which is working class/students/unemployed individuals. This is because the genre is most favoured also, this relates to age since that age group is likely to be in this bracket. The audience is likely to be students who are in full-time education and who wouldn't be employed compared to other groups. Moreover, they are also likely to relate to the genre because of the themes of the genre such as money, issues in society. etc.. After finding out our target audience/bracket status it can help us choosing the audience to relate to.
Interests/Hobbies
In addition, we also found out about our target audiences interests and hobbies to help us with our research. Because our audience is of the age, they would experience new things that may have never have experienced before and the audience we are targeting are quite impressionable. In addition, most young audience will be engaging with the music video moreover, would usually share music videos that they like via social media. Therefore, the music video needs the music video to impress the young audience. Therefore, we would need the music video to impress so that they will be able to share the videos with others.
Audience reaction
- Audience Engagement. – Is an important to engage the audience with our music video? As the audience will react to the music videos in different ways according to our research. This is because of the different age groups, hobbies and income brackets, which was discussed. In addition, we would need the music video are able to relate to our target audience. Moreover, most hip-hop songs have subcultures evident within the music videos, which the audience can relate to. Which can cause a positive or a negative response from the audience.
- Audience Expectation. – We also need to consider the expectations from the audiences because everyone will have somewhat different opinions because of the artist and the genre. This could be because of a variety factor, which would include gender, age, hobbies etc. Some of the audience maybe expecting various intertextual references, motifs and star image. Since Hip-hop is, also a mainstream genre we will need to factor in mainstream expectations as well to ensure our customer is satisfied.
- Audience identification. – According to one of the dyer theory, the artist needs to be constructed so they can be portrayed as ordinary but extra-ordinary to the public. Which we need to take into consideration. After researching and then discussing our audience and what they most likely to listen. To we have found a suitable song as well as a suitable artist as well as a star image that we would like to portrayed in the final version of the music video.
Conclusion.
We have identified our target audience to be this group because the song reflect and the genre is likely to appeal to this genre the most. This is because the convections of the genre as well as the music video are popular with young audiences. The narrative of this song is also quite popular with young audiences and some of the audiences can relate to this song in particular. Moreover the music video could be popular with both genders.
