Planning: Final idea

Final Idea

After discussing our initials ideas and after some planning, we decided that none of the initial ideas didn't appeal to us. Then we discussed additional songs which we came to the conclusion that there were two songs we could pick and which we could agree on. Chance the rapper, Summer and Chance the rapper friends. However, we finally decided that the best music video we should do was Chance – Angels. And we chose the former because it could appeal to a young target audience. Moreover, we had more ideas that we could do with the song when filming and editing compared to our initial ideas. The Genre of the song is hip-hop which is quite popular with young people. The target audience of the music video would be 16 - 28 since this age group is the most likely to enjoy the music video. The artist has worked with mainstream artists before and most of his music area aimed at a mainstream audience.

Video content and structure.

We decided the that we should follow the conventions of the hip hop genre. The music video itself will be performances and narrative based music video. Therefore we will be creating the music video based on the lyrics and the music. We will have the artist performing throughout the music video hoping that the audience can engage with the artist. Because we felt star image was important to an audience a concept style music video wouldn't work additionally it would confuse the audience more. Since the narrative is quite vague we won't have a clear structure compared to other narrative music videos. Most music videos would have an equilibrium, disequlibirum and then ends a new equilibrium. Instead for our music video the theme of the music video is quite bright and angels. Therefore we would

Star Image and Mise en Scene:

The main artist needs to be portrayed as a young male between the age of 18-24 and needs to be unique however conventional to the genre. Additionally he needs to be relatable to the target audience which is between 18-24 which is mainly young males and female with various different ethnic backgrounds and working class. Our artist should follow hegemony and look like a perfect role model however the artist shouldn't be perfect. He should be relatable and promote his ideoliges and his moral star image.

The mise en scene will include:

Lighting - High Key lighting to reflect brightness with the song as well colours that can be used to contrast the brightness of the song. Light colours such as white and yellow to set the atmosphere of the song.

Costume hair and Makeup - Since we planning have two characters in the music video they will look different.

• The artists will wear clothes that teenagers/young adults would usually wear. Which would consist of a T-Shirt and a Jumper as well as jogging bottoms or jeans. He needs to reflect an average teenager. Doing this allows the artist to be more relatable to the audience.

• Were also planning to have additional characters who are fans of the main artist who are also teenagers and will be wearing similar costumes to the artist.

Facial expression and Body language

• The artist facial expressions will be cheerful and happy. Because of the nature of the song. This will be supported by there body language which express an cheerful and excited attitude.

Setting 

1. Startford Westfield - Were the artist will be singing and performing as well most of the lyp syncing will be taking place
2. Ponders End - Were the artist will be performing and additional scenes for the lyp syncing.
3. Dance Room - For some of the narrative scenes
4. Meeting Room - For some of the narrative scenes

Iconography
Phones - For certain scenes in which the lyrics match the video.

Hip-Hop genre: The male artists will wear clothing which young teenagers/young adults would wear on the streets. The themes are usually around women, something happening there lives, politics or culture in general. For our music video it will be culture however we will be staying conventional to the costume hair and makeup and setting.

Theory:

Goodwins theory

The relationship between lyrics and visuals: There will be various instances of this occurring in the music video. One of them will be "Apples for free" During this scene, we will have a couple of actors stick up there iPhones towards the Camera. Additionally, there are several occasions in which the lyrics mention his fans and this will be shown as visuals of the main artist meeting up with the fans.

Notion of looking: There won't be Notion of looking in the music video.

Star image motif: During the scenes, there will be close-up with the artist as he performs and during sections with the narrative.

Performance, narrative or concept?:  The Music video will be narrative and performance based.

Discuss your final choices in relation to your audience feedback?

After we have received feedback from our target audience about final idea relating to the hip hop genre. It allowed us to finalise our decisions and make changes and developing new ideas for our narrative. We wanted to follow conventions also being unique to the scene. One of our main feedback received by the audience was that the music video should relate to the artist. And a majority of our target audience agreed with this additionally they are other factors that we need to consider when we got our feedback. Overall the audience feedback allowed us to improve and finalise our decisions and allowed us to have an insight on what our target audience want to see and what appeals to them.

Why and how is this music video conventional to mainstream music video making?

The music video will be conventional to mainstream music videos. This includes the main artist evident throughout the music video, lip syncing, a narrative, special effects, editing to match the beat and the lyrics and glamour. These are conventional music video techniques which will be able to enhance the quality of my music video. Moreover, it is important to that we are targeting our audience who expect mainstream conventions in conventional music videos. If we did something more niche it may be less apealing to the audience which may jarpodise the music video sucess. Addtionally if the artist isnt evident in the music video the audience may ot be able to relate the music video. We need to ensure the final music vdieo apeeals and can be enjoyed by a mass audience. 

How is this music video conventional to your chosen genre?

The music video is conventional that we have picked is conventional to the genre because the theme, the link between the lyrics and visuals, rapping, The words are spoken with the rhythm and in the text with rhymes.The song is upbeat with subtle undertones of darkness and is about life and about the artist life and "angels" which are around girls. Most Hip Hop songs are narrative based which is our music video is based on. Therefore various conventions will be appearing in the music video.

Existing videos that have influenced our decision

When deciding our final idea, we deiced to watch other music videos to compare our ideas to other music videos and we had found certain videos that have influenced our decision this includes the following videos:

Alabama Shakes - Sound and Colour - The video is a narrative based song. The music video is quite conventional to the hip hop genre because of the use of the narrative throughout the music video. The narrative is centred around a male character waking up in what appears to be a space pod. The song is in most ways linked to the lyrics, allowing for the use of a narrative and concept based platform.

Asap Mob - Yamborghini High - The music video is also narrative based however is in certain areas there are unconventional themes that occur in the music video with subtle dark undertones throughout.

How does your music video represent your artist

My music video will represent the artist as the original artist of the actual song. However, we will be changing certain aspects of the song to meet our own criteria and our own style of performing. We want our artist to follow most conventions that are seen in the hip hop genre. However we also we want to be unconventional in some areas and the artist should promote his own ideologies. And shouldn't be perceived as similar to other artists rather we would prefer the artist to be unique. This should be done through is body language and facial expressions. Overall our music video will portray our artist as an upcoming artist as cheerful and upbeat with certain undertones. His portryal will be benfical for him becaause he will be popular amongst his target audience and may suceed and gain more fame after the video.