Research and planning – advert: Drafts of adverts

Research and planning – advert: Drafts of adverts

After looking at and identifying key elements that help create a successful advert. We have started to look at creating our advert for our work. It is important to have an advert as it will help promote the album and is a form of synergy. Therefore it is important that it looks appealing to the audience as well as relevant to the genre and is consistent with the digipak

Draft 1

Analyse your use of conventions using PEER.

• I have included an image of the main artist however he is not facing the camera directly is looking down. I captured this using a long shot. I wanted the artist to look mysterious and used low key lighting when I was capturing this shot. 
• We have only included key information in the advert so it doesn't confuse the audience.
• Additionally, there aren't any sub-images so it doesn't confuse the audience
• The typography that we have used are conventional to the genre.
• The advert 

Audience Feedback.

The advert looks great and the artist stands out. The font looks good and easy to read. And all the key details and company details are there, however. There is a lot of blank space, you should include where I can download the music from and you need to edit the artist more because I can see some white spots.

Draft 2

Analyse your use of conventions using PEER.

After receiving feedback we have made several changes to improve the advert. We have tried to keep the advert consistent. we also additional key information since the advert was quite vague. The colours and the background sends a clear message to the audience about the context and the theme of the album. 

Audience Feedback.

Looks much better than the previous version. You have kept the colours consistent throughout and the current revision looks more effective.And could entice the audience. 

Conclusion.

The drafting process has allowed us to create an advert that is deemed acceptable to the audience and receiving feedback which allowed us to improve on the original design. It is important that we receive feedback from our target audience and why it's important for the industry to get feedback since its important that we are able to effectively target audience. We have included key details about the product that would help inform the audience as well as keeping the information simple and minimal.

Research and planning – advert: Identifying conventions and analysing existing adverts

Analysing Existing Adverts.

What is the purpose of an advert?

• Include Key Information about release dates so the audience is aware
• A form of synergy
• Promotes the artist.
• And can be used to remind that the artist/album exist.

What are the generic conventions in a music advert?

• Album title
• Artist Name
• Release Date
• Key/Important singles
• Where you can buy or stream it
• Artist image
• And the Parental advisory logo (Only included if it's scary)

Adele21

Conventions that been used.

Main Artist

The main artist is the main centre of attention in the advert. The advert is advertising the artist herself rather than the album. This is done through the close-up of the artist showing Adele with her facial expressions. All of this allow the audience to identify the artist and allows the audience to guess what maybe the theme of the album. 

Lighting and Colour 

The use of a backlighting and low key lighting allows the artist to stand out more. Additionally, the use black and white colour to allows the artist to the standout more and convey a message of a gloomy atmosphere towards the audience.

Typography. 

The font is quite simple however also stands out and the title is in capital. The text is in white about from "21" which is in a green. 

Information

The advert only has relevant information and isn't overly detailed as well. The advert only tells key information about the product to the audience which makes it more appealing.

Layout

The layout itself is quite simple with the artist and the album name towards the top with Adele next to the album title. Also, note that the Artist name and the Album name is next to each other. The layout is designed to appeal to the audience and being simple as possible helps it advertise more effectively.

Hebdiges Subcultures.

The advert itself is obviously conventional and appeals to Popular Culture rather than subcultures. However, because of the presentation of the adverts, it hints that some of the singles included may subvert conventional pop which may appeal to some subculture.

What ideas we are planning to use

• Keep the layout simple so its appealing to the audience
• Keep the information simple and minimal however ensure that the relevant information included
• Typography needs to be clear
• Needs to be conventional and appeal to the masses

Conclusion

The research we did about adverts has been beneficial to our group. It has helped us to get an understanding on how clear how the advert should be presented to the audience. We need to ensure that we ensure that audience is aware of the key information since an advert is a form of synergy. You could say the advert is a taste of the final product. As a result of this, we need to follow general convetions to ensure it entice the audience

Research and planning – advert: Creative brief

Who is Meeks?

Meeks is a British songwriter and singer grew up in an estate in east London. He started his song career in a youth club which led him to perform bars a few nights after school. After that, his reputation grew and then he has invited to London more prestigious clubs before picked up by Universal Music Group late 2016. He has performed in various clubs then arenas in the UK and Europe. He has built enough reputation that he was globally identifiable by a mass audience, especially by young people. Additionally, there was a demand by fans and by a worldwide audience for a release of his first album. 

Album Concept.

The concept of the album is Meeks will be able to release his first album to the audience because of the demand by his fans and a global audience. The audience is mostly 18-30 year old from working/students backgrounds. Most of the music are Hip Hop Genre which is popular with this age group. It also allows Meeks reinforces his ideas and beliefs and allows him to portray ideas to a wider audience. However, we have to ensure that it appeals to a wider audience as well as his fan base. The album is created not only because of a high demand for one it was done to increases his popularity with the audience additionally to increase his popularity within the music industry and boosting his star image.

Both the adverts are comparable adverts since it portrays artist feelings with the artist looking directly at the camera. Something were are planning to base our advert on. Additionally we like how the artist are using facial expression effectively towards the camera.

Why are we doing it?

For the music album to be successful to ensure this that there is synergy in regards to the advert. In order to advertise and promote the album and ensuring that consumers are aware of the existence of the new album additionally, we need it to make it well known to the audience this album is finally happening by advertising on various platforms such as. Billboards, magazines, buses and social media and making accessible to a wide audience. The advert can be also used to make meeks known to new audience and to the music industry and be sold on a more global scale, therefore, we need to ensure that the music videos can appeal an wide range of audience. This includes appealing to the current popular cultures and subcultures who may have similar beliefs and values to the artist. Overall this can help guarantee the success of the advert and the final project. To ensure this happened

Audience.

The demographic of the audience is working class background both skilled and unskilled with different ethnic backgrounds. And the target audience is males and females, however, there are certain elements that may attract males more than females and the age range is 18-30. This is because they are likely to relate to the artist or the themes in the music video.

How will we know that it worked

For the album to be a success, there have to be significant sales. To ensure that we can maximize our potential we did host a focus group to ensure that our target audience to reflect on our work and make necessary improvements and amendments to the final music video. The music video itself needs to an appeal target audience and suitable and needs to explore the audience interests and make it appealing. The advert is important to ensure that it also appeals to our target audience as this needs to attract the audience and is crucial for the success of the album. We also need to be aware what our target audience like and dislikes and their earnings and other factors. Understanding these factors can allow us to make adjustments will help to appeal to the audience.

In regards to the advert, we need to ensure that final advert includes generic conventions including a clear and a very appealing image of the artist and large clear typography as well as colour and lighting to ensure that we are trying to portray the artist in a certain light.

Launch Dates

Meeks Campaign Dates
Press Campaign: 20th may 2017
Tv Launch: 31st may 2017
Album Release: 15th June 2017

Limitations

The main issue is consistency since our group has different ideas for our three products. And need to be consistent throughout to ensure that we stay on one idea rather than three different ideas. To overcome this problem we have all to agree what we are doing and then stick to it. And stick to one common idea rather than three different ideas.

Research and planning – advert: Advert information

Research and Planning: Advert

What information will you include in your advert?

Album Name: Tied to life – The main reason why we called because the songs we would like to include in the digipack relate to life especially with the song main song which is Angles. Therefore, we decided that we should go with “Tied to life”

Release Date: 19th June 2017 – We have chosen this date because it’s just before the summer season. And it allows the press and TV campaign to build up hype for the upcoming album. The main reason why decided to have a large gap because it gives us time to perfect the final songs.

Available to download: Like with most albums we are planning to release it on major services such as. iTunes, Spotify and Tidal. Since they are the most popular music streaming Services that have been recognised by a mass audience and popular. Additionally, we also uploading the music video on YouTube. We have decided to make the song available for not only to download and stream as well as to buy so it allows the audience to

Key singles: One of the key singles has to be Angels which is the important song out of the album. because of its the most important single out of the 9 singles. Another important music video is incensed which also appeals to the mainstream audience however also express emotions in that music video.

Explicit lyrics label: Yes, we will need to include Explicit lyrics label since some of the songs contain explicit language. And it's important to inform the audience and ages below 18 that song may not be suitable and to avoid the company being punished by the regulator.

Setting of image: For the setting of our advert we will be using locations such as city backgrounds. As well as night scenes. It is vital that we portray an image of an urban style music video. because the image can relate to members of our target audience. It is vital that image is effective to the audience additionally it fits the rest of the album information.

Costume, hair and makeup of artist: The artist is somewhat unique however that is relatable to the target audience because where he grew up. Meek needs to express his personality and his beliefs to the audiences therefore it was important to get the costume, hair and makeup of artist. Meeks costume usually consists of a hoody or shirt and jeans. Also for some of the songs he has worn more smarter clothes because of the theme.

Cinematography: After looking at various existing adverts and one of the main important things about the advert is the artist. All of the adverts we have seen use close-ups and medium shots to portray the artist clearly. This is done so it can appeal to the audience and can gurantee more sales of the album. As a result of this, i will be using medium and close-up shots of the artist for the final advert. So the advert can focus on the artist which can help sales for the final music project.

Light and Colour of the advert:  For the final advert we need to convey a message to the audience. The lighting we intend to use is backlighting and low key lighting. We also need to ensure lighting and the image itself don't conflict with each other. As well as portray a mischievous theme about the artist.

It was vital since all these factors need to be considered for the final advert.