Research and planning – Digipak: Drafts of digipak

Research and planning – Digipak: Drafts of digipak 

After looking at key features and details that need to be included with the music video and digipak such as Artist name, track list and any other conventions that needed to be added. We then need to create the draft for our digipak and then making suitable changes once we have received feedback so it can meet our target audience expectations. We need to ensure that digipak is presented correctly towards our target audience to ensure that the album is a success. 

Draft 1

Album Cover

Rear Cover

Sub Image on the left side
And CD Cover is on the Right Side

Analyse your use of conventions using PEER

• I have included an image of the main artist on the cover. On the CD Cover and the Sub Image the artist is looking towards the camera and on the front cover, the shot I use was a medium-close up rather than a medium shot which I used for other the shots. This is a conventional use of cinematography.
• The title of the Album is "Tied to life" which is based on songs throughout the artist life. This is used to provoke a reaction and emotional response from the audience.
• We have tried to keep the layout consistent as possible. 
• The information that we have included is conventional to most digipak e.g album name, album title etc and we have kept the information simple as possible because it should reflect the target audience and their social class.
• The sub image I have included is used to promote the artist throughout the digipak to promote the image of the artist himself.

Audience Feedback: Louise .g

What I like about it?

I really like the front cover looks really neat, especially with the artist crouching, Most of the things I expect to be in a cd pack (digipak) seem to be there. And looks consistent throughout.

What didn't I like about it

The sub image and CD Cover feel off compared to the other images you used. 

Fonts need to be changed I feel like the fonts that you have used look recognisable. And you need to add the parental advisory logo.

Draft 2

Cover

CD - Cover

Analyse your use of conventions using PEER

• I have included an image of the main artist on the cover. On the CD Cover and the Sub Image the artist is looking towards the camera and on the front cover, the shot I use was a medium-close up rather than a medium shot which I used for other the shots. This is a conventional use of cinematography.
• The title of the Album is "Tied to life" which is based on songs throughout the artist life. This is used to provoke a reaction and emotional response from the audience.
• We have tried to keep the layout consistent as possible. 
• The information that we have included is conventional to most digipak e.g album name, album title etc and we have kept the information simple as possible because it should reflect the target audience and their social class.
• The sub image I have included is used to promote the artist throughout the digipak to promote the image of the artist himself.

Audience Feedback: Ahmet T

What I like about it?

What didn't I like about it

Conclusion

Creating the drafts for the digipak allowed us to get feedback which helped us creating the final version of the Digipak. The main changes we did with the digipak was with the sub-images and the CD Cover with minor changes with the Front Cover. The main changes were with the typography since the current ones look kinda horrible. Additionally, we made changes add a few effects to the cd cover made it look darker and sinister at the same time more relevant to the album topic.Without going through a process of getting feedback and drafting our digipak would look less effective and would make less of an impact. 

Research and planning – Digipak: Identifying conventions and analysing existing digipaks

Identifying conventions and analyzing existing digipaks

Purpose

• A way of marketing the album to sell or promote the album.
• A way that the consumer can keep a hold of, can be a collector's item
• Attract a target audience
• It allows the audience to buy into an artist ideas or lifestyle.
• Something to symbolize the artist.
• A form of synergy which is advertising and promotion.
• Creates a relationship between the audience and the artist.

What are the generic conventions

The main generic conventions that are seen in a digipak.

• Artist image
• Track List
• Album title
• Company details
• Record label
• Critical sticker
• Parental advisory label

Analyze two examples that are similar to your genre/artist

Ideas we are planning to use

• Keep the layout simple - This is because if the layout was complicated, the album will look unappealing from the audience perspective.
• Include key information which is important to the audience such as the album title, artist name etc
• The artist should be the center of attention.
•  Have the album image relevant to the title name

Conclusion

Researching about digipak convention was beneficial for our understanding digipaks. It helped us some of the reasoning why albums are successful and what most albums would have in common. Additionally, it also shows how conventions are used effectively to try and attract their target audience. It important that we use the correct conventions otherwise we run the risk of not selling our product to the audience which could lead to a loss. Therefore to ensure that we are successful we should look at making drafts of our album art and ensure that meet expectation of the target audience. And that we only include key information with the album. Additionally, we ensure that the title of the album links to the image of the album.

Research and planning – Digipak: Digipak information

Research and Planning: Digipak information

Artist Name

When we are deciding the artist name we decided that name we should go for Meeks. Because this was the nickname for the main artist and we thought it was memorable because it short and also catchy. And it establish an relatable nickname for the artist. 

Album Name

For the final album name, we decided to go with Tied to life. The main reason why is because the theme of the songs was life and urban. additionally, our target audience may react which may bring some intrigue and is also relatable to some members of the audience. The target audience for this album are 18-30 years old.

Track List

The track list includes nine songs which portray or draw upon the main theme which life and urban style of living, This includes love, relationships and living. The genres that are included are hip-hop or R&B which appeal to a target audience which is (18-30 years old) who are likely to relate to the themes. Because they may have or experienced some of the themes in the songs. 

The final track list includes the following:

1. Angels
2. Incensed
3. Scared to be normal.
4. Broadsided
5. Scared
6. Endured to be
7. GMG
8. N9
9. Hell and Back

The following track names promote the same theme which is an urban. Some of the track names may have certain twists or outrightly portray the theme. Certain track names may be recognisable to some people and the reason why is that we want to make an impact the audience by making some track title recognisable.

Music institution.

As a group, the music institution we chose was Universal music group. The main reason why we vemo. Which considered important so that we can attract a larger audience especially to young people via social media sites like youtube and facebook. Additionally, we have chosen hip hop because it was something that was popular with our target audience and the music institution was particularly good at promoting. All of this guarantee that we can achieve long-term and finical success. And producing high-quality music videos.

chose that they were world largest music intuitions and have signed various successful artists such as. Additionally, they have been working with partners in promoting music to wider audiences by working with other services such as

Production Company

The Production company is called SKA Productions.

Explicit lyrics label

We decided to add an explicit label to our album cover. This is due to the explicit language that is used in the music videos and the music. Which is inappropriate for young audiences. The labels warn that audience that the content won’t be suitable for all audience. Our target audience is for young adults and isn’t really recommended for under 18-year-olds

Research and planning – Digipak: Creative brief

Research and planning – Digipak: Creative brief

SKA -Productions

100 North Road

N9 3XY

Elliot.kinkead@oasishadley.org

Date 03/14/2017

Album Title/artist: Tied to life by Meeks

Project Manager: Emeka Dathamorre, Elliot Kinkead, And Guluestan

Release Date: 15th June 2017

Product Overview

Meeks is a British songwriter and singer grew up in an estate in east London. He started his song career in a youth club which led him to perform bars a few nights after school. After that, his reputation grew and then he has invited to London more prestigious clubs before picked up by Universal Music Group late 2016. He has performed in various clubs then arenas in the UK and Europe. He has built enough reputation that he was globally identifiable by a mass audience, especially by young people. Additionally, there was a demand by fans and by a worldwide audience for a release of his first album. 

Album Concept

What is the concept

The concept of the album is Meeks will be able to release his first album to the audience because of the demand by his fans and a global audience. The audience is mostly 18-30 year old from working/students backgrounds. Most of the music are Hip Hop Genre which is popular with this age group. It also allows Meeks reinforces his ideas and beliefs and allows him to portray ideas to a wider audience. However, we have to ensure that it appeals to a wider audience as well as his fan base. The album is created not only because of a high demand for one it was done to increases his popularity with the audience additionally to increase his popularity within the music industry and boosting his star image.

Why are we doing it?

For the music album to be successful to ensure this that the design can appeal to our target audience. We need to ensure that album is visually appealing therefore the design of the digipak is important for the success of the album.  We need to use pictures, colours, typography in the album effectively since it establish the artist ideals and values to the audience as well as the theme.

Comparable products.

We believe that our the album that are comparable to James Bay Chaos and the Calm, Shawn Mendes, Illuminate and Van Velzen Call it luck. The reason why is because of its simplicity and portrayal of artists in the album covers. And we will be looking at these as an guide for our album. 

What is the reaction we want

The demographic of the audience is working class background both skilled and unskilled with different ethnic backgrounds. And the target audience is males and females, however, there are certain elements that may attract males more than females and the age range is 18-30. This is because they are likely to relate to the artist or the themes in the music video. We want the audience to listen to Meeks and were hoping for a positive reaction to meeks songs. And is able to build on the relationship he has currently with fans and the audience.

How will we know it worked? 

For the album to be a success, there have to be significant sales. To ensure that we can maximize our potential we did host a focus group to ensure that our target audience to reflect on our work and make necessary improvements and amendments to the final music video. The music video itself needs to an appeal target audience and suitable and needs to explore the audience interests and make it appealing. The album must be visually appealing and meet expectations of the audience. 

Launch Dates

Meeks Campaign Dates

Press Campaign: 20th may 2017

Tv Launch: 31st may 2017

Album Release: 15th June 2017

Limitations

The main issue is consistency since our group has different ideas for our three products. And need to be consistent throughout to ensure that we stay on one idea rather than three different ideas. To overcome this problem we have all to agree what we are doing and then stick to it. And stick to one common idea rather than three different ideas.