Planning: Initial ideas

Initial Idea

After we chose our groups we all shared our initial ideas and then narrowed it down to 3. The final music video had to be pop or R&B, the music video had to be unique and wouldn’t be well known. Once we picked our final 3 we need then to take into consideration the narrative structure, microelements, cinematography and advantages and disadvantages of the music video. Below is the final 3 music videos that we chose.

Idea 1 - Michael Kiwanuka - One More Night

The music video falls within soul and pop genre and is filmed on an inner city estate. Starts off with a tilt shot, however, the editing technique of letterboxing the frame gives it a widescreen look. The camera tilt downwards we see the main character in the establishing wide shot of the music video then. This connotes as the character being alone but independent. From here onwards it's mostly filmed as a crane shot the camera then zooms towards the main character, this gives the audience a connection the main singer. The wide shot ends up as a medium close up the singer blows a bubblegum which bursts which show that the character has a relaxed attitude. and a straight cut is used to zoom to a passer-by than another straight cut is used to go back to the main character then the camera pans out to show that he’s on tilt and is mostly filmed from a low angle. The narrative is about how he wants to keep dancing for another night and keep dancing till the morning. The cinematography used throughout was mostly done by using crane shots. 

Mise en scene

The costume that is used in the music video are casual clothing showing how it’s a normal day for most people and the main character is wearing clothing based if he was going to a party. This was Jeans and a T-shirt. The lighting that was used was high key lighting however throughout most of the music video the use natural lighting was used to enhance the video. The main iconography of the film was the main character wearing a skirt. And the setting took place in what appears to be an Inner City Townhouses/Council Estate.

Idea 2 - Elliphant - Purple Light

The music video falls within the pop genre and is filmed outside a nightclub and in some alleyways. The music video starts off with a crane shoot of the camera moving towards the main character. The noticeable mise en scene elements that is a scene that is the effective use of lighting throughout the entire music video with bright neon lighting as well as the use of back lighting and high key lighting. The use of cinematography ranged from medium closes up of the artists.

We also came up with some additional ideas such as
Chance the rapper – Summer Friends. This didn’t have a music video as such but we thought we could be entirely original since we could interp the music video using the lyrics and entirely original with the music video. The music video itself comes under both soul and rap which would be interesting to portray in the music video. 

Questionnaire.

As a part of our planning, we needed to also do some research and get feedback on people perception of a music video and our ideas. We all created questionnaires around the music video, the genre, public opinion as well as artists. The questionnaire was useful in the research and we have managed to gather some good data and feedback from the questionnaire. which we used to help finalise our idea  Below is my questionnaire and I asked around 30 people to complete this questionnaire.

Conclusion

Overall, the initial ideas that we have come up with are beneficial to our groups. It has allowed us to look at the advantages and the disadvantages of each song and for us to decide on what song we should pick or look at something else completely. The song we wanted to pick should not be a song in the pop genre. After that, we then decided to create a questionnaire and regroup later to come up with some ideas. We are thinking about going with Michael Kiwanuka - One More Night However we do have some reservations with that song and how effective it could be done the fore we maybe also looking at another song entirely.