Research: Institutions

Media Intuitions.

What are media intuitions.

Media intuitions are companies that help fund and promote new music for various different artists from up and coming artists to established and popular artist such as Beyoncé They are various intuitions that range from quite small to really large conglomerate. It is important for an artist to have a contract with a media intuition because it can help promote and publish an artist song.  Which will help them grow because they can help advertised to more people.

What are the main media intuitions?

EMI

EMI or Electronic and music industries. Is one of the most known media intuitions currently it is own by Universal. It is also the world largest music publisher. And they own various different labels such as. Angel Records, Narada Productions, Caroline Records and Ruffhouse. However, EMI was broken up in 2012 and are known as EMI Music Publishing which is led by a consortium of Sony/ATV and its currents artists are. The black eyed peas, Sean Paul, Bloc Party, Robbie Williams. EMI Administers over the publishing rights over 1.3 million songs.

Sony

Sony Music is another music publisher which is a subsidiary which is part of the large conglomerate which is Sony respectively. The Sony music arm is currently called Sony Music entertainment however was previously Sony BMG Music Entertainment. There current labels are Columbia Records, RCA Records, Epic Records and RED Associated Labels. They have various labels which offer various different genres such as Hip Hop, Rap, Classical, Country, Pop and more. Sony music has signed various celebrities and artists including Katy Perry, One direction, Pitbull, Beyoncé, Chris brown.

Universal

Universal is also a major player and is one of the largest music intuitions. Universal is a major subsidiary of Vivendi which is a major conglomerate. They own various different labels this include Caroline Records and virgin records etc. Moreover, they are working with Vevo to gain a larger audience. Vevo is a website which allow users to watch YouTube videos. Universal Music group has signed various different artists this include. Taylor Swift J, 50 Cent, Justin Bieber, Rihanna, and Jessie J etc.

Warner

Warner is another major music intuition however they are not as large compared to the various other music intuitions. There most popular music labels include Atlantic, Cordless, Roadrunner and Warner brothers. Since they are smaller its less stressful working with them. They cater for various different genres including Pop, Hip Hop, Rock, Dance, Rap and they have various artists this includes Bjork, Bruno mars, kid rock, clean bandit to name a few.

Advantages and disadvantages of being signed to an institution:

Advantages

They are various reasons advantages.

• They are established and known across the world. So it easier for the artist to promote his music via a well-known intuition. Which helps the artist attract an audience to their song and music video.
• The artist has more security while with a music intuition because they will pay her regularly unlike if he/she was self-publishing the music since they may not be able to afford a PR campaign unlike an institution.
• Intuitions invest lots of money in providing artists. Which may help the artist in gaining more fame

Disadvantages.

However, there were some disadvantages

• Your stuck to a contract, therefore if you’re not happy about the conditions of the contract you may be stuck with it because the company may not budge to change the conditions of the contract or the pay.
• Decisions about the music you play maybe have to be agreed with the music intuitions. This maybe come more stressful if you want do something else and they won’t allow it to change.
• They maybe more demanding and more stressful to deal with.
• Getting signed with institution doesn’t mean success since they maybe difficult about what you can sing and release until the artist proves they have the potential.

Conclusion

All media intuitions cater to various tastes in music and sign various different artists. This is despite them maybe preferring a certain type artist and group. During our final project I would choose Warner music group. The main reason why is because the other music intuitions are bigger doesn’t mean they will be better compared Warner. Also the music video will be viral and watched by various audiences. Also I will be dealing with a smaller company compared to Sony or Universal so the artist would have more Negoating room moreover various popular artists such as Bjork, Bruno mars, kid rock, clean bandit has chosen warner music group. Therefore, I would choose warner over Sony and Universal.