Planning: Pre-production paperwork

Pre-Production Paperwork

As part of our planning, we needed to complete some production paperwork. This is essential for our music video because the importance that came with the paperwork. The paperwork includes consists of risk-assessments, location recce, risk assessments and other additional important information. These documents highlight risks, get permission from actors and was vital to complete this paperwork before we started to film.

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Risk Assessment.

Client Release Form

Production Schedule

Planning: Group roles

Group Roles

Introduction

The Group roles are made up of various roles that are essential for a music video. The production roles will consist of the main roles. Producer, Director, Editor, Location Manager, Lighting Operator, Storyboard Organiser, Camera Operator, Costume, Hair and makeup, Storyboard organiser and Cast Control. We nominated someone for each role that is suitable and capable of doing each role. This includes looking at member strengths and weakness and the production is based on our abilities and experience.  

Roles

Producer

Emeka: As a group, we have decided to make Emeka the producer. The main reason why is due to the quick and helpful decision he makes, as well as considering input from the team. Also, he is proficient at dealing with problems we may face during our filming stage as he is already experienced from last year when he was producer for the short thriller opening scene. He has practical communication skills which will help the whole team as he can deal with the cast and crew in an effective manner.

Director

Gulustan  As a group, we decided that Gulustan should be the director. The reason why we chose Gulustan as she has good skills in managing groups. Additionally, she is able to describe her ideas clearly to everyone in the group which makes our roles easier and helps them understand what were trying to do in each scene. As well as giving everyone concise feedback, Moreover, She is able to give back constructive feedback which helped us in the long run.

Editor

Elliot: I was nominated to take on the role of editor as because of my consistent and hard working with his work. In addition, I have a quite thorough and go into detail in with my work which will help us to create an effective music video, iveAlso, Elliot found it interesting and enjoyed editing during AS Media which concluded in him being chosen to do Editing during A2 Media additionalI'vecreated highly decent youtube videos. 

Location Manager

Gulustan: Gulustan was chosen to be the Location Manager. The reason why we chose this role because. She has chosen some suitable locations to film our music video. Also, she has very good communication and negotiation skills which will work on the group's behalf.

Lighting Operator 

Elliot As a group we also decided that I should be lighting operator. The main reason why is because I was well informed of the different lighting techniques as well as what they represent, for example, high key lighting presenting positivity. This can help us with creating the atmosphere and the mood of the music video. Also, my creativity will benefit us using lighting as I am aware where it is appropriate to place the lighting.

Storyboard organiser: 

Emeka- Emeka was nominated to be the Storyboard organiser as he was able to visualise all our ideas and combine it into one initial idea. Also, he asked for input from the group and added it into the storyboard which made it more effective as he will be able to picture each shot. Additionally, he knew the song like the back of his hand which is important when creating a storyboard.

Camera Operator: Gulustan & Emeka

We decided that Gulustan and Emeka should be camera operators as we have knowledge on cinematography techniques and they are confident

with how and which ones to use while filming. 

Costume/Hair&Makeup: 

Elliot:  We chose Elliot to take care of Costume hair and makeup as he is organised and is good with time scheduling which helps as he will be able to know which costume is meant to be worn where. Also, he is passionate about fashion and is successful at combining outfits to match certain genres of music.

Cast Control:

Gulustan: Gulustan was nominated to be responsible for cast control as The main reason was she was able to be serious/professional and gain the attention of the cast when necessary.

Conclusion

Overall, production roles allow us to assign each member of the group with roles that are suitable to qualities and strength and weakness. We decided to allocate roles for who was best suited to that role and certain roles are more significant than others are.

Planning: Editing

Editing

Introduction.

One of the most important parts of the music videos is the editing in the post-production process. They are various types of editing techniques that we can use to make our music video more effective the audience. In this post, I will be discussing what techniques I am planning to use to ensure the music video is entertaining to the target audience.

Fast paced editing.

Since the music video itself is at a fast pace after the first 20 secs. I need to ensure that when editing the music video. This is important especially during the lip-syncing. Because of the nature of the song and the lip-syncing needs to be on point. Additionally, some scenes will need to be sped up which can be done in final cut pro.

Seamless editing

The music video must be also seamless throughout the music video. For the final music video, we need to ensure that it feels seamless. It allows the artist to stand out more in the music video as well as avoid confusing the audience especially since the fast-paced nature of this video and allows a smoother video. It is important that Seamless editing also has a big impact on the audience since it does not confuse them compared to jump cuts (which are usually purposely done). In addition, during our research, task one of the most popular editing techniques in the music video. Is making the music video look seamless.

Jump Cut

It also nesccary at some points in the music video to have a jump cut. In the music video, they are several scenes that require jump cuts. This includes the third scene in which the artist is walking down Tottenham retail park while rapping in which there are several jump cuts to show flashbacks.  In addition, there are several plot points in the narrative in which that there is a need to be a sudden dramatic change.

Slow Editing

One scene in particular that stick out requires us to have an establishing shot, however, this scene needs to be at a slow pace. This can be achieved by using slow motion editing. One of the options I can achieve is slowing the clips down so its playback slower.

Planning: Storyboard

Storyboard.

The storyboard represents the planning of the shots in a Graphical Format. The storyboard allows us to plan the music video shot by shot. And it includes how we are planning to film each shot. The characters, lighting, sound, dialogue as well as an description. This will be extremely useful especially when it comes to filming the final video and during the editing phase. Also we have also identified key scenes and considerations that we need to look at during the filming. Creating a storyboard allowed us to plan the music video more easily.